Brands, companies, communities, businesses, organizations, and notable people use Facebook to make people aware of them, get the customers, and make sales. Usually, brands have Facebook profiles or Facebook pages verified. Verification happens by Facebook Verification Service.
To build the trust of the audience themselves, make more people aware, increase engagement rates, and show a sense of reliability, activity, and noticeability, Facebook profiles or pages of the above-mentioned entities need to be verified.
Facebook started around 2004 as a social networking website for university students. Soon, Facebook developed into a large social media and social networking website or application for anyone to use, connect and create content.
Facebook is currently the most used, most trusted, most downloaded, most powerful, and the safest social media and social networking website or application. This is because professionals use Facebook, as well as people, use them for personal reasons. Businesses run on Facebook as well. People belonging to any age, group, sex, and community use Facebook every day.
It has around 2 billion users and 1 billion daily active users half of which operate from their mobile phones. These statistics are higher for any other social media platform.
If you take social media users as a whole, then, users who use other platforms widely have a Facebook profile too, whether they use it daily or not. Almost every Facebook user has more than 300 friends, making engagements much higher than any other platform.
Facebook Ad Manager
Facebook Ad manager is one of the most powerful Ad platforms among the ad platforms available on other social media websites.
Facebook Ads manager offers utmost features than other Ad platforms belonging to any other social media website and provides us with a pool of options for every feature.
Features of Ad Manager:
Choice of device
We can choose a device like a computer, laptop, phone, or tablet in which we wish to display the ad.
Placement of the Ad
We can choose to place the ad in the right corner of the news feed.
Choose marketing objective
We can choose from reach, impressions, click-through rate, cost per click, and cost per lead and conversion rate.
There are so many ad formats available to choose from such as collection, carousel, lead generation, slide show, canvas, offer, 360-degree videos and images, and in-video ads. All of the above-mentioned formats allow multiple images, texts, and videos to be shown.
- Ad Targeting: We can target users based on demographics such as age, gender, location, work, education; interests such as entertainment, business, Industry, hobbies; behaviors such as travel, devices used, etc.
- Lookalike audience: We can target an audience of an entity similar to ours.
- Budget: We can set the budget for the ads.
- Performance metrics: Ads, when finished, show the complete performance of the time for which they ran.
Facebook Verification Service
Many companies and organizations provide the service of Facebook Verification. These companies or organizations test your eligibility to get verified on Facebook. These companies or organizations offer various plans, either billed annually or monthly for the verification processes to be completed for facebook verification, depending upon whether the applicant is an individual, brand, company, business, community, or organization.
Once you fill in and submit all of the below-mentioned details, after a few moments, you are redirected towards a page where you get an eligibility score.
If your eligibility score is high, the chances of you getting verified on Facebook are higher. If your eligibility score is less, the chances of you getting verified on Facebook are lower, then, the company or organization plans to make you eligible by execution of publishing of the mentioning details of you and your work in around 1000-1500 words and the company or organization take efforts to increase your eligibility score.
Once your eligibility score is increased, the chances of your Facebook verification are also increased. These type of companies or organizations charges more for less eligibility score as these profiles require proper execution of strategies for verification and they charge less for good quality scores as those profiles require minimal effort.
Let us look at the procedure to get your eligibility score
Register yourself on the company’s website or application
Fill in your complete details such as name, age, date of birth, sex, address, phone number, and professional details, and also, submit your official IDs, government, and national IDs. You must submit your Government ID, official ID, national ID, passport, driving license, and taxation ID.
Submit your web links
You need to submit the links of the websites that have referenced you and your work in detail of 1000-1500 words. These web links should be in good numbers such as 15.
Submit the link to your own Facebook account
You need to submit the link to your own Facebook profile.
Submit the link to your website
You need to submit the link to your website if any.
Submit contact details
You need to submit the details of your official contacts such as an official address, official phone number, and official email ID.
Submit the links to any other verified social media platforms, if any
If your other social media profiles are verified, it would be easier for Facebook to verify your profile.
It can be concluded that Facebook is the 21st century’s most powerful marketing platform which even has its own sales funnel. It is the most used social media application hitting 2 billion active users belonging to any age, group, sex, community, or country. Also, Facebook Ads Manager is the most powerful Ad platform which helps one to customize and choose from so many available options. Also, the Ad manager has features of choice of device, placement of ads, choosing marketing objective, Ad formats, Ad targeting, Budget, and performance metrics.
For brands, companies, communities, businesses, organizations, and notable people to gain the trust of people, and increase their brand value and trust amongst people, they need to get their Facebook profile or Facebook page verified. This can be fastened up by Facebook Verification Service.