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So far, the trend of digital marketing for 2021 has revolved around two different, but almost contradictory concepts. The first is a general humanization, addressing real issues and tailoring content to suit the individual (as opposed to the collective appeal) for more personal engagement. The second one is a lot more mechanical and technical optimization, fine tuning the back areas like SEO and how you build campaigns – the way your satisfied customers don’t see.
Below, we’ll cover 9 of the hottest digital marketing trends of 2021 to help you move ahead of your competition. Take these marketing trends to heart and consider them when designing your own digital marketing strategy for the new year.
Here are the 9 best digital marketing trends of 2021:
2.Featured snippets and no-click searches
3.Stability: loud and proud
5.Image and video SEO for visual searches
9.oldies but goodies
A glance at the front page headlines shows the importance of inclusion in our present time and place in history. Greater numbers by the day, especially younger viewers and marginalized groups, want to see a more optimistic portrayal of similarity in the content they consume and the brand they buy from. Or more precisely, they do not want to see the same homogenous material that we have been accustomed to over the past decades.
In 2021, digital marketing includes media and content representing a wide variety of races, sexuality, religion, etc., as well as people with physical disabilities and learning disabilities. It includes content for your imagination and videos, but also topics you discuss in social media and blogs, or even the line of products you offer.
According to Accenture, this cultural shift is already affecting purchasing behavior: 41% of shoppers “have moved … their business away from a retailer that doesn’t reflect how important to them [identity and diversity ] is.” The same study showed that 29% of consumers are ready to completely change the brand if they don’t show enough diversity – and this percentage only goes up for ethnic minorities and the LGBT + community.
- Featured snippets and no-click search
For many years, getting your entry to the “position number one” spot of search results has been the goal of SEO. Now, going into 2021, the final goal “position zero” continues to have more SEO visibility changes.
Position zero refers to Google’s “featured snippet”, and 2021 SEO marketing trends are prioritizing it above all else. The featured snippet works differently than other search results entries – for one thing, it is separated by a small box and located at the top. More importantly, it displays additional, relevant information without trying to answer the user’s question they need to click on, giving the nickname “no-click search”.
While it seems counter-intuitive to have someone click on your link, you are recognized as a leader-click as a thought-leader. In addition, select snippets are sometimes read aloud with Google Assistant voice searches.
If you are going to target a particular snippet yourself, there are a few things to know. For starters, the featured snippets are mostly for long-tail keyword phrases such as questions (such as “how to design a logo”). They come in different forms, from step-by-step lists to straightforward definitions to even videos (and more), so mix your content with the appropriate format.
In the content itself, make sure you answer the keyword question clearly and concisely, preferably with bulleted lists or table structures.
- Stability: loud and proud
Like the digital marketing trend of inclusiveness, in 2021, people are equally passionate about environmentalism. They want to make sure that their money-receiving brands are as concerned about Planet Earth as they are.
Companies with 81% of consumers feeling strongly should help improve the environment, what we are seeing is a popularity boost for sustainable and environmentally friendly brands, especially for younger consumers. It goes beyond the market for green products – every brand can benefit by disseminating its sustainable practices.